Here is a commercial I did for Movement Lifestyle promoting theTOUR. For just one minute, this commercial was labor intensive. Long hours were spent in front of my computer.
Supplement:
So the previous commercial I focused more on the point of view of a ordinary dancer. That dancer wanted to prepare himself for theTOUR. This commercial focused on the the choreographers preparation for the tour. This approach had to be epic. Marketing team wanted a gatorade/nike esque commercial, so I wrote a story about what if we can quantify brain activity of a dancer. Metering things such as: imagination activity, creativity, musicality, technique levels, and etc. We then see the choreographers (Keone Madrid and Mari Martin) in the process of putting something together and later come to find out that their “Motivation Meter” was at its full max “100%” when it came to looking at theTOUR poster. These choreographers want to cook up something special for these events and I hope dancers will be excited for what these choreographers are going to bring to the table
some of my effects were insired by “Stranger than Fiction” and the opening title sequence to “Walking Dead” and “breaking bad” (the erie grundgy texture). Some other influences came from other video’s I see on vimeo.
thanks again mL for pushing my limits. Also, thank you KEONE AND MARI for shooting this for me as a favor. They took their time out of their schedule to make this commercial what it is
if you want info for the tour please visit, as well as register, at themovementlifestyle.com
GOD BLESS X
Gotta love X’s work!
mL Tour
mL is a lifestyle brand which provides various components including choreography management, merchandise, a premiere studio facility, film/production, and now expanding to a national tour. Along with our mL artists and affiliates, we focus on creating ways to expose their art using all of our resources. The Tour is our opportunity to bring the Movement Lifestyle experience to individuals like you.
Be sure to register!
Excitement building!! TheTOUR. @whatmovesu I deno about you but I’m excited. Word. (Taken with instagram) Seriously, can’t wait for this!
Registration is now open for our 2012 Tour!!
www.themovementlifestyle.com/tour.php for all the details!!
Yo, I’m EXCITED for this!
Registration for Movement Lifestyle's "The Tour" is now open! #mLTourMonday
Wow, looking at all the details for “The Tour” you can A LOT of work went into planning this. Every city is a whole weekend event (Saturday and Sunday). Every event is taking place at a hotel in that city. The sample schedule shows 10 classes total with opening and closing ceremonies.
Check it out for the first time or 100th time…
November 21st…registration opens!
http://themovementlifestyle.com/tour.php
